Sheri Lambert

Sheri Lambert

  • Marketing

    Professor of Practice, Fox School of Business

    Programs
    • Master in Management

Biography

Sheri Lambert is a professor of practice in marketing at the Fox School of Business at Temple University (Main Campus). She is a recognized and respected authority on brand management, customer relationship management (CRM), marketing research and digital marketing. Professor Lambert was named one of the Top 50 Undergraduate Business Professors by Poets&Quants in 2021. Prior to academia, Sheri was a distinguished marketing research management executive who worked with Delta Air Lines, Southwest Airlines and the IHG brands. 

Prior to joining the Fox Business School faculty, Lambert served as Chief Marketing Officer at Big Sofa Technologies and a member of its Global PLC Board. With her executive management and high-level experience, including years of market research consulting engagements in both consumer and B2B sectors. Sheri has held Senior Leadership positions within some of the world’s largest marketing research consulting firms. Including, Ipsos and Kantar Group. At Ipsos, she was the Global Head and Managing Director of the Travel & Leisure Sector and Global Loyalty Practice. At TNS she served as Managing Director of its North America Transportation, Travel & Hospitality Sector and was President of TNS NFO Plog Research Company.

Areas of Expertise

Marketing, Marketing Strategy, Branding, Case Method

Teaching Interests

Consumer Buyer Behavior, Marketing, Market Strategy, Marketing Research, Digital Marketing

Research

Case Research and Case Method Teaching, Engagement in the Classroom, Marketing Research Innovation, Consumer Retail Behavior, Toxic Masculinity

Representative Publications

  • Lambert, Sheri and Lavin, Amy (2021) Higher Education: Brand Differentiation through Engagement in Challenging Times, Journal of Education Advancement and Marketing, Summer 2021, Vol 6, No 1, 1-11
  • Reavey, Brooke and Lambert, Sheri. (2021) A Predictable Result:  Polls Were Wrong (Again), Now What?  Quirk’s Marketing Research Review, March/April 2021, Vol 35, No 2, 64-64
  • Peterson, Mark and Lambert, Sheri L. (2003) A Demographic Perspective on US Consumers’ Out-of-Town Vacation Usage and Satisfaction with Commercial Lodging Services while on Vacation, Journal of Travel Research, Nov 2003, Vol 42, No 2, 116-124

Education

The University of Michigan
Master of Business Administration, 1999

Purdue University
BS, Industrial Engineering, 1988

Previous Appointments

  • 2018–22, Assistant Professor of Practice in Marketing
  • 2019–23, Academic Director, MS in Marketing Research
  • 2017–18, Adjunct Professor

Professional Associations

  • American Marketing Association (AMA)
  • European Society for Opinion and Market Research (ESOMAR)
  • North American Case Research Association (NACRA)