Nancy Snow is a senior advisor in strategic communications at Kreab Tokyo, where she advises the government of Japan on international communication effectiveness. A resident of Tokyo, Snow held a special faculty appointment as Pax Mundi (“Distinguished”) Professor of Public Diplomacy at Kyoto University of Foreign Studies (2016-2022), becoming the first public diplomacy professor in Japan. Snow was a Visiting Professor and Abe Fellow at Keio University (2013-2015), where she conducted research on Japan’s image and reputation since 3/11. In 2012, she was a Fulbright lecturer in U.S. Foreign Policy and American Culture at Sophia University. She is Professor Emeritus of Communications at California State University, Fullerton, and an author or editor of sixteen books, including the 8th edition of Propaganda and Persuasion (Sage, 2025).
Snow received her Ph.D. in International Relations from American University’s School of International Service in Washington, D.C. She is an alumna of the Presidential Management Fellows Program at the Department of State and the United States Information Agency.
Her other books include The Mystery of Japan’s Information Power (Bunshindo, 2022), co-edited books The SAGE Handbook of Propaganda (2020), and the Routledge Handbook of Public Diplomacy (2020). Her current book project is Battleship Diplomat: The Enduring Soul of the Mighty Mo, under contract with the Naval Institute Press in Annapolis, Maryland.
Snow has held three Fulbright grants, most recently as the 2024 Fulbright Professor of Public Diplomacy at Panteion University of Social and Political Sciences and a Visiting Scholar at the Institute of International Relations in Athens, Greece. Other visiting faculty appointments include the two leading masters programs in public diplomacy at USC Annenberg and Syracuse University Newhouse School; IDC-Herzliya Lauder School in Israel; UiTM in Malaysia; and Tsinghua University School of Journalism and Communication in Beijing, China. She has given over 200 invited lectures worldwide and nearly 600 media interviews. In 2020, she held the Walt Disney Endowed Chair in Global Media at Schwarzman College, Tsinghua University.