Marco Narducci

Marco Narducci

  • Marketing

    Assistant Professor

    Programs
    • Undergraduate
    • Master in Management

Teaching Interest

Consumer Psychology, New Product Development, Entrepreneurship, Peak Performance, Psychophysical Resilience, Strategy

Research Interest

  • Research, development, and marketization of novel-investigational treatments that bolster peak performance and psychophysical resilience.
  • Corporate acceleration Strategies for leveraging biopharmaceutical and neuromarketing startups.

Formal Education

  • PhD, Consumer Psychology and Addiction Science. International Christian University, Japan
  • Master Advanced Study Program. New Product Design. European Institute of Design. Italy.
  • Master’s Degree. Social and Environmental Sciences. University of Liverpool, UK.
  • Bachelor’s Degree: Social and Behavioral Sciences. Eastern Washington University, WA, USA.

Relevant Entrepreneurship Ventures

  • Founder. UniChem Estense SRL, Ferrara, Italy, May 2021-Current. Startup specialized in the development of breakthrough biotechnologies and biopharmaceuticals for delaying premature aging.
  • Founder. Impact Science Co., Ltd., Tokyo, Japan May 2015-Current. Startup specialized in the development of innovative biotechnologies and biopharmaceuticals for boosting resilience and peak performance.
  • Founder. La Sosta SRL, Rome, Italy. Jan 2011- Current. Startup specialized in the research and development of sensory marketing for retail brands.

Philanthropic Missions

  • Co-Chief Scientific Officer. Non-profit biomedical organization. Betterhumans, Gainesville, FL, USA.
  • Board Member. Industry Spinoff Committee. University of Ferrara. Italy.
  • Board Member & Emergency Care Assistant. 118 Ambulance Service. Misericordia Roma Sud Borghesiana. Rome, Italy.

Peer-Reviewed Publications

  • Dilliraj, L.N.; Schiuma, G.; Lara, D.; Strazzabosco, G.; Clement, J.; Giovannini, P.; Trapella, C.; Narducci, M.; Rizzo, R. The Evolution of Ketosis: Potential Impact on Clinical Conditions. Nutrients 2022, 14, 3613.
  • Zaccone, F., Venturi, V., Giovannini, P.P., Trapella, C., Narducci, M., Fournier, H., & Fantinati, A. (2021). An Alternative Enzymatic Route to the Ergogenic Ketone Body Ester (R)-3-Hydroxybutyl (R)-3-Hydroxybutyrate. Catalysts, 11, 140.
  • Narducci, M., & Isozaki, M. (2012). Differences of sibling cognition and friend relationships between students with siblings and without siblings. Educational Studies, 54, 113–120.
  • Narducci, M. (2003). Modern media logics and democracy. International Journal of Communication, 13(1), 34–55.

Book Chapters

  • Narducci, M. (2012). Mood and social behavior. In M. Isozaki (Ed.), Contemporary psychology: Scientific perspectives on human nature and human behavior (pp. 128–1136). Tokyo, Japan: International Christian University Press.
  • Narducci, M. (2012). Creativity. In M. Isozaki (Ed), Contemporary psychology: Scientific perspectives on human nature and human behavior (pp. 98–109). Tokyo, Japan: International Christian University Press.

Conference Proceedings

  • Yamashita, E., H, Lin., Narducci, M. (2016). Astaxanthin-rich green alga Haematococcus pluvialis enhanced extreme endurance performance and improved heart rate recovery in exercised rats. Experimental Biology Meeting Abstracts, 30 (1), 898.11.
  • Narducci, M. (2014). Going radical, risky, or random? The link between mood-swings and thought-action turnabouts in retail shopping and computer mediated gambling. Annual Convention of the Japanese Psychological Association, 76, 122– 125.
  • Narducci, M. (2014). The effects of transient emotions on purchasing behavior and gambling style. Annual Convention of the Japanese Psychological Association.
  • Narducci, M. (2013). The effects of mood on creative thinking and creative behavior. Annual Convention of the Japanese Psychological Association.
  • Narducci, M. (2012). Mood swing and decisional turnabout in retail stores. Annual Convention of the Japanese Psychological Association.
  • Narducci, M. (2010). Intercultural creativity as the drive of marketing glocalization. Paper presented at the International Symposium of Liberal Arts for Global Leadership, International Christian University, Tokyo, Japan.
  • Narducci, M. (2009). Systemic entropy: The valve of creative marketing. Paper presented at the Fourth Conference on Interdisciplinary Social Science, University of Athens, Greece.
  • Narducci, M. (2002). Reconsidering collectivism and individualism in marketing research. Paper submitted for presentation at the Northwest Communication Association Symposium, Coeur D’Alene, ID, USA.