Marco Narducci

Marco Narducci

  • Marketing

    Assistant Professor

    Programs
    • Undergraduate
    • Master in Management

Biography

Marco Narducci’s academic journey showcases his passion for bridging consumer behavior, functional nutrition, and new product development. He began his studies with a bachelor's in health communication at Eastern Washington University, followed by a master's in environmental social science at the University of Liverpool. Building on these foundations, he refined his strategic marketing and product innovation skills at the Istituto Europeo di Design in Rome. He then pursued a Ph.D. in Experimental Neuroscience at International Christian University in Tokyo, focusing on addiction science and consumer behavior. Currently, he is completing a second doctoral degree at the University of Ferrara, researching innovative neuropharmacological therapies. This eclectic background underscores his dedication to driving impactful research and industrial innovation.

Narducci has held leadership and research roles in biotech startups, government-based R&D organizations, and multinational pharmaceutical corporations. He founded three biotech spin-offs, filed four industrial patents, and secured regulatory approvals for new pharmaceuticals, cosmeceuticals and nutraceuticals, reflecting his practical expertise in market entry and regulatory strategy. Most recently, he launched a fourth biotech venture, Quantara Lumina, which rapidly develops high-impact therapies to transform survival outcomes for patients with metastatic and intractable cancers.

By integrating insights from social sciences, business, and natural sciences, he illustrates how research-driven marketing can fuel innovation. His experience across seven countries, combined with his comprehensive academic background, provides a global perspective that equips future leaders and entrepreneurs to navigate today’s complex, fast-paced business landscape.

Teaching Interest

Consumer Psychology, New Product Development, Entrepreneurship, Peak Performance, Psychophysical Resilience, Strategy

Research Interest

  • Research, development, and marketization of novel-investigational treatments that bolster peak performance and psychophysical resilience.
  • Corporate acceleration Strategies for leveraging biopharmaceutical and neuromarketing startups.

Formal Education

  • PhD, Consumer Psychology and Addiction Science. International Christian University, Japan
  • Master Advanced Study Program. New Product Design. European Institute of Design. Italy.
  • Master’s Degree. Social and Environmental Sciences. University of Liverpool, UK.
  • Bachelor’s Degree: Social and Behavioral Sciences. Eastern Washington University, WA, USA.

Relevant Entrepreneurship Ventures

  • Founder. UniChem Estense SRL, Ferrara, Italy, May 2021-Current. Startup specialized in the development of breakthrough biotechnologies and biopharmaceuticals for delaying premature aging.
  • Founder. Impact Science Co., Ltd., Tokyo, Japan May 2015-Current. Startup specialized in the development of innovative biotechnologies and biopharmaceuticals for boosting resilience and peak performance.
  • Founder. La Sosta SRL, Rome, Italy. Jan 2011- Current. Startup specialized in the research and development of sensory marketing for retail brands.

Philanthropic Missions

  • Co-Chief Scientific Officer. Non-profit biomedical organization. Betterhumans, Gainesville, FL, USA.
  • Board Member. Industry Spinoff Committee. University of Ferrara. Italy.
  • Board Member & Emergency Care Assistant. 118 Ambulance Service. Misericordia Roma Sud Borghesiana. Rome, Italy.

Peer-Reviewed Publications

  • Dilliraj, L.N.; Schiuma, G.; Lara, D.; Strazzabosco, G.; Clement, J.; Giovannini, P.; Trapella, C.; Narducci, M.; Rizzo, R. The Evolution of Ketosis: Potential Impact on Clinical Conditions. Nutrients 2022, 14, 3613.
  • Zaccone, F., Venturi, V., Giovannini, P.P., Trapella, C., Narducci, M., Fournier, H., & Fantinati, A. (2021). An Alternative Enzymatic Route to the Ergogenic Ketone Body Ester (R)-3-Hydroxybutyl (R)-3-Hydroxybutyrate. Catalysts, 11, 140.
  • Narducci, M., & Isozaki, M. (2012). Differences of sibling cognition and friend relationships between students with siblings and without siblings. Educational Studies, 54, 113–120.
  • Narducci, M. (2003). Modern media logics and democracy. International Journal of Communication, 13(1), 34–55.

Book Chapters

  • Narducci, M. (2012). Mood and social behavior. In M. Isozaki (Ed.), Contemporary psychology: Scientific perspectives on human nature and human behavior (pp. 128–1136). Tokyo, Japan: International Christian University Press.
  • Narducci, M. (2012). Creativity. In M. Isozaki (Ed), Contemporary psychology: Scientific perspectives on human nature and human behavior (pp. 98–109). Tokyo, Japan: International Christian University Press.

Conference Proceedings

  • Yamashita, E., H, Lin., Narducci, M. (2016). Astaxanthin-rich green alga Haematococcus pluvialis enhanced extreme endurance performance and improved heart rate recovery in exercised rats. Experimental Biology Meeting Abstracts, 30 (1), 898.11.
  • Narducci, M. (2014). Going radical, risky, or random? The link between mood-swings and thought-action turnabouts in retail shopping and computer mediated gambling. Annual Convention of the Japanese Psychological Association, 76, 122– 125.
  • Narducci, M. (2014). The effects of transient emotions on purchasing behavior and gambling style. Annual Convention of the Japanese Psychological Association.
  • Narducci, M. (2013). The effects of mood on creative thinking and creative behavior. Annual Convention of the Japanese Psychological Association.
  • Narducci, M. (2012). Mood swing and decisional turnabout in retail stores. Annual Convention of the Japanese Psychological Association.
  • Narducci, M. (2010). Intercultural creativity as the drive of marketing glocalization. Paper presented at the International Symposium of Liberal Arts for Global Leadership, International Christian University, Tokyo, Japan.
  • Narducci, M. (2009). Systemic entropy: The valve of creative marketing. Paper presented at the Fourth Conference on Interdisciplinary Social Science, University of Athens, Greece.
  • Narducci, M. (2002). Reconsidering collectivism and individualism in marketing research. Paper submitted for presentation at the Northwest Communication Association Symposium, Coeur D’Alene, ID, USA.