Areas of Expertise

Big data analytics, risk and crisis management in tourism, host-guest relationship, information technology in tourism

Teaching Interests

Business of tourism and hospitality, marketing in tourism and hospitality

Research

Host-guest relationship, risk and crisis management, big data analytics in tourism, information technology in tourism

Representative Publications

Baniya, R., An, Y., & Thapa, B. (2023). Green Hotel Selection: The Effects of Social Learning and Eco-labels.  Tourism Review, 78(1), 245-259.

Moon, J. W., & An, Y., & Norman, W. C. (2022). Exploring the application of the uses and gratifications theory as a conceptual model for identifying the motivations for smartphone use by e-tourists.  Tourism Critiques: Practice and Theory, 3(2), 102-119.

An, Y., Moon, J. W., & Norman, W. C. (2021). Investigating residents’ attitudes towards tourism growth in Downtown Greenville, SC: The effect of demographic variables. Sustainability, 13(15), 8474.

Education

University of Florida

  • PhD in Tourism, Hospitality and Event Management: December 2023

Clemson University

  • Master of Business Administration: August 2019
  • Master of Science in Parks, Recreation and Tourism Management: May 2016

Beijing Institute of Fashion Technology

  • Bachelor of Economics in International Business : June 2013

Professional Associations

Travel and Tourism Association
American Association of Geographers