Areas of Expertise

Tourism Management, Event Management

Teaching Interests

Tourism and International Travel Management
Event Planning and Production
Hospitality Law
Hospitality Industry Management Strategies

Research

Customer experience
Role of technology
Environmental psychology

Representative Publications

Choi, J., Lee, Y. M., & Jeon, H. (2023). Values of meal kit delivery services: A segment-based approach. Journal of Foodservice Business Research, 1-24

Oh, H., Jeon, H., Choi, J., & Kellershohn, J. (2023). Will event volunteers’ role ambiguity affect performance? Role of social exchange qualities and gender. Journal of Quality Assurance in Hospitality and Tourism, 1-25

Cai, R., Cain, L. N., & Jeon, H. (2022). Customers’ perceptions of hotel AI-enabled voice assistants: Does brand matter?. International Journal of Contemporary Hospitality Management, 34(8), 2807-2831.

Choi, J., & Jeon, H. (2021). Economic impacts of local park visitor spending on local communities: A case of Mississippi Parks. International Journal of Hospitality & Tourism Management, 5(2), 37-44.

Education

PhD Hospitality Management, Kansas State University, 2018
MS Tourism Management, Jeju National University, 2011
BBA Tourism Management, Sejong University, 2002