We are currently in the process of reformatting our Certificate programs. During this process, we are unfortunately unable to accept new applications.
However, students who are already enrolled in a Certificate program will be able to continue but must complete the Certificate requirements by the end of August 2023 [Next Year].
Marketing and Communications

This certificate program provides a comprehensive overview of the theory and practice of marketing and communications, with an emphasis on integrating communications activities. The core courses introduce the fundamental principles of marketing, integrated marketing principles and digital strategies. From that foundation, students may explore a range of marketing activities and considerations, including branding, advertising, public relations, and market research. While the individual courses dive deep into particular aspects of marketing, they are grounded in the reality that in the 21st century no individual or organization can successfully build a strong brand without integrating activities and messages across channels and mediums. Completion of this certificate provides a strong grounding in the various communications strategies and techniques used globally to create and promote powerful brands, however many of the case studies and practical examples explored through the courses are taken from the Japanese context. This makes the certificate ideal for those wanting to apply global best practice locally in Japan, as well as those considering marketing activity abroad. Though it is not required to do so, the program is structured so that students can earn the certificate in less than one year.

Requirements

10.6 CEUs (Three core courses and three electives from below)

Core Courses

 Marketing Principles (MAR101) 

 Integrated Marketing Communications (PRE101) 

 Digital Media Strategies (SMS101) 

Elective Courses

 Brands And Branding (BRB101) 

 PR And Media Relations (MER101) 

 Writing For The Communications Professional (WCP101) 

 Digital Marketing: Beyond Social Media (SMS201) 

Note: 

Previously listed courses retain their original core or elective status, and should be applied for as such on the Certificate Request Form.

Special Note on Electives: