Areas of Expertise
Marketing & Strategic Management
Representative Publications
- Tajeddini, K., Gamage, T. Javad, T., Tajeddini, O., (2024). Exploring the effects of service innovation ambidexterity on service design in the tourism and hospitality industry. International Journal of Hospitality Management, 119, 103730. https://doi.org/10.1016/j.ijhm.2024.103730 New Tab (peer-reviewed).
- Tajeddini, K., Gamage, T. C., Tajeddini, O., & Kallmuenzer, A. (2023). How entrepreneurial bricolage drives sustained competitive advantage of tourism and hospitality SMEs: The mediating role of differentiation and risk management. International Journal of Hospitality Management, 111, 103480, https://doi.org/10.1016/j.ijhm.2023.103480 New Tab. (peer-reviewed).
- Gamage, T. C., Tajeddini, K., Tajeddini, O. (2022). Why Chinese travelers use WeChat to make hotel choice decisions: A uses and gratifications theory perspective. Journal of Global Scholars of Marketing Science, 32(2), 285-312. https://doi.org/10.1080/21639159.2021.1961599 New Tab. (peer-reviewed).
- Tajdini, J., Tajeddini, O. (2018). Innovativeness and knowledge management in public sector enterprises. Middle East Journal of Management, 5(3), 271-295. https://doi.org/10.1504/MEJM.2018.093613 New Tab. (peer-reviewed).
- Tajeddini, O., & Tajdini, J., (2023). Corporate Entrepreneurship and Its Effect on Business Performance: Evidence from Digikala. In Global Trends in Technology Startup Project Development and Management: From Innovation to Startup Creation (pp. 119-126). Cham: Springer International Publishing.
- Tajdini, J., & Tajeddini, O. (2023). Exploring the Effects of Instagram and Firm Website on Corporate Performance: A Case Study of Cosmetics Firm. In Global Trends in Technology Startup Project Development and Management: From Innovation to Startup Creation (pp. 143-153). Cham: Springer International Publishing.
Education
- PhD, Digital Business and Innovation, Tokyo International University
- DBA, Allameh Tabatabaei University