Areas of Expertise

Marketing & Strategic Management

Representative Publications

1. Tajeddini, O., Tajeddini, K., Gamage, T. C., & Hameed, W. U. (2026). Smart insights, stronger performance: Leveraging business intelligence and dynamic capabilities in tourism and hospitality. International Journal of Hospitality Management, 133, 104410. https://doi.org/10.1016/j.ijhm.2025.104410 New Tab (Corresponding Author). (Peer-reviewed)
2. Siddiqui, F., Yu-Sheng, K., Tajeddini, O., & Tajeddini, K. (2024). Gamble or growth: The role of lottery features in BRIC stock markets amidst varying environmental, social, governance and economic conditions. Asia-Pacific Journal of Management Research and Innovation, 20(4), 119-132. https://doi.org/10.1177/2319510X251362361 (Peer-reviewed) New Tab
3. Uchkempirov, M., Tajeddini, O., Maliha Proma, M., & Kulkarni, P. (2024, December). Survey of Graph-based text summarization for HRM tasks. In Proceedings of the 2024 8th International Conference on Natural Language Processing and Information Retrieval (pp. 380–387). https://doi.org/10.1145/3711542.371157 New Tab
4. Tajeddini, K., Gamage, T. Javad, T., Tajeddini, O., (2024). Exploring the effects of service innovation ambidexterity on service design in the tourism and hospitality industry. International Journal of Hospitality Management, 119, 103730. https://doi.org/10.1016/j.ijhm.2024.103730 New Tab (peer-reviewed).
5. Tajeddini, K., Gamage, T. C., Tajeddini, O., & Kallmuenzer, A. (2023). How entrepreneurial bricolage drives sustained competitive advantage of tourism and hospitality SMEs: The mediating role of differentiation and risk management. International Journal of Hospitality Management, 111, 103480, https://doi.org/10.1016/j.ijhm.2023.103480 New Tab. (peer-reviewed).
6. Gamage, T. C., Tajeddini, K., Tajeddini, O. (2022). Why Chinese travelers use WeChat to make hotel choice decisions: A uses and gratifications theory perspective. Journal of Global Scholars of Marketing Science, 32(2), 285-312.  https://doi.org/10.1080/21639159.2021.1961599 New Tab. (peer-reviewed).
7. Tajdini, J., Tajeddini, O. (2018). Innovativeness and knowledge management in public sector enterprises. Middle East Journal of Management, 5(3), 271-295. https://doi.org/10.1504/MEJM.2018.093613 New Tab.  (peer-reviewed).
8. Tajeddini, O., & Tajdini, J., (2023). Corporate Entrepreneurship and Its Effect on Business Performance: Evidence from Digikala. In Global Trends in Technology Startup Project Development and Management: From Innovation to Startup Creation (pp. 119-126). Cham: Springer International Publishing.
9. Tajdini, J., & Tajeddini, O. (2023). Exploring the Effects of Instagram and Firm Website on Corporate Performance: A Case Study of Cosmetics Firm. In Global Trends in Technology Startup Project Development and Management: From Innovation to Startup Creation (pp. 143-153). Cham: Springer International Publishing.

Education

• PhD, Digital Business and Innovation, Tokyo International University
• DBA, Allameh Tabatabaei University