Areas of Expertise

Experience Design, Event Management, Immersive Experiences and Storytelling, Technology and Innovation, Data Analytics

Teaching Interests

Experience Design and Management, Event and Entertainment Management, Event Technology and Innovation, Applied Data Analytics

Research

Immersive Experiences and Storytelling, Experiential Environments, Technology Adoption, Consumer Experience and Behavior

Representative Publications

Fu, X., Park, J., Lin, B., & Wang, Y. (2026). Attendee-environment interactions at trade expositions: Proposing and examining an environment-perception-behavior/behavioral intention (EPB) model. Tourism Analysis, 31(1), 99–118.

Park, J., Hahm, J. J., & Park, J. Y. (2025). Event planners’ intentions to use advanced ICTs: Extension of the UTAUT model. Journal of Convention & Event Tourism, 1–23.

Park, J., & Park, J. Y. (2025). Unraveling four decades of events research across three journal groups: a bibliometric analysis. Event Management, 29(3), 301–323.

Ha, M., Lee, W., & Park, J. (2022). The relationship between practitioners' trust in the city and their adoption of the virtual convention platform - A case study of Virtual SEOUL 2.0. Sustainability, 14(21), 14051.

Park, J., Kang, H., Huh, C., & Lee, M. (2022). Do immersive displays influence exhibition attendees’ satisfaction?: A stimulus–organism–response approach. Sustainability, 14(10), 6344

Education

University of Central Florida
PhD in Hospitality Management, May 2026

Dissertation: Conceptualizing and Measuring Immersive Storytelling Environment Quality: Scale Development and Validation in Hospitality, Tourism, and Events

California State Polytechnic University, Pomona
MS in Hospitality Management, 2020

Thesis: Examining the Impact of Immersive Technology Display on Exhibition Attendees’ Satisfaction

Sahmyook University
BS in Environment Horticulture Design, 201