Special Lecture: Have Japanese Companies Lost Sight of the Paradigm Shift in Competitive Advantage?

Date & Time:
Wednesday, September 13, 2017
19:00-20:00 (door opens at 18:30)
Temple University, Japan Campus, Mita Hall (Room 403) (Access)
English (no translation provided)
Registration Deadline:
Tuesday, September 12, 2017
Registration Form
Applications are closed.


Apple is known for its technological capabilities. Since the dawn of the 21st century, why has Apple, a U.S. company, been able to introduce more innovative products one after another to the world and so profitable than has Sony, a Japanese company? Apple developed various groundbreaking products such as iPod (2001), iPhone (2007), and iPad (2010). However, it is still fresh in our memory that in the last quarter of the 20th century, it was Sony that had been instrumental in introducing many innovative products globally, including cassette players, Walkman, CD players, DVD players, Blu-ray discs, and PlayStation. Just like Apple today, Sony used to be known for its technological capabilities. Yet, U.S. patent statistics show that Sony has maintained its high technology stock over the years; but it has not been blessed with many globally successful products in the last 20 years. On the other hand, Apple's technology stock was nowhere near Sony's level when Apple introduced those groundbreaking products successively. However, Apple has significantly increased its R&D investment and increased its technology stock in the last several years to a level comparable to that of Sony. However, even Apple seems to be experiencing a kind of technology paralysis without successful products now, similar to the one experienced by Sony earlier. The conundrum is that there even appears to be a negative, rather than positive, link between investment in technology and market performance.

About the Lecturer

Dr. Masaaki Kotabe, PhD

Masaaki Kotabe, PhD, Ph.D.

The Washburn Chair Professor of International Business and Marketing
The Fox School of Business, Temple University

Masaaki "Mike" Kotabe holds the Washburn Chair Professorship in International Business and Marketing at the Fox School of Business at Temple University. Dr. Kotabe currently serves on the Executive Board of the Academy of International Business as President-Elect (2015-6); President (2016-7); and President-Immediate Past (2017-8) as well as on the Board of Directors of the Japan Marketing Academy. He also serves as the Editor of the Journal of International Management.

Prior to joining Temple University in 1998, he was Ambassador Edward Clark Centennial Endowed Fellow and Professor of Marketing and International Business at the University of Texas at Austin. He also served as advisor to the United Nations' and World Trade Organization's Executive Forum on National Export Strategies. He was elected a Fellow of the Academy of International Business in 1998 and a Fellow of the Japan Academy of International Business Studies in 2016 for his significant contribution to international business research and education.

Dr. Kotabe has written more than 100 scholarly publications, including Global Sourcing Strategy: R&D, Manufacturing, Marketing Interfaces (1992), Japanese Distribution System (with Michael R. Czinkota, 1993), Anticompetitive Practices in Japan, MERCOSUR and Beyond (1997), Market Revolution in Latin America: Beyond Mexico (2001), Emerging Issues in International Business Research (with Preet Aulakh, 2002), Global Supply Chain Management (2006), and Global Marketing Management, 7th ed. (2017).

Ph.D., M.B.A., Michigan State University