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Thinking about the Tokyo Olympics: City marketing and branding
- Magdalena Florek (Adjunct Professor at Poznan University of Economics, Poland)
- Nancy Snow (Pax Mundi Professor of Public Diplomacy, Kyoto University of Foreign Studies and Adjunct Fellow at ICAS)
In 2020 Tokyo will host the summer Olympics and Paralympics Games. This is an opportunity for the metropolis, and for Japan, itself to “brand” itself better. We will analyse these issues during a panel discussion with two experts, Professors Magdalena Florek and Nancy Snow and then open up the floor for discussions.
Adjunct Professor at Poznan University of Economics, Poland
Dr hab. Magdalena Florek is Adjunct Professor at Poznan University of Economics, Poland. She teaches place marketing, place branding, brand management, marketing planning, including a graduate course on “Place marketing – promotion of cities’ and regions’ development” at the University of Warsaw. She participated in the Fulbright Foundation Program at Northwestern University and Kellogg School of Management, USA, was a senior lecturer at Marketing Department, University of Otago, New Zealand. She is Co-founder and member of the board of “Best Place – The European Place Marketing Institute”. She is on the Editorial Boards of the Journal of Place Branding & Public Diplomacy, Journal of Urban Regeneration & Renewal, Journal of Destination Marketing and Management, and the American Journal of Modern Hospitality Management. She also works as a place brand strategy consultant.
Pax Mundi Professor of Public Diplomacy, Kyoto University of Foreign Studies and Adjunct Fellow at ICAS
Dr. Snow is Pax Mundi Professor of Public Diplomacy at Kyoto University of Foreign Studies. She is the author/editor of ten books; her soon-to-be-released book is called Awkward Embrace: Japan’s Soft Power Hard Realities. She is also an Adjunct Fellow at the Institute of Contemporary Asian Studies (ICAS) at Temple University Japan Campus. For further information visit http://www.nancysnow.com and follow her on http://www.twitter.com/