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The “ICON” Model of Place Branding – Lessons for Japan’s City, Region and Nation Brands

Thursday, March 14, 2019   19:30 - 21:00

Speaker:
  • Keith Dinnie (Head of Discipline for Management and Marketing at the University of Dundee School of Business, Scotland)

In this lecture, Dr. Keith Dinnie will explore the challenges and opportunities facing Japan’s city, region and nation brands. Applying the ICON model which he created in order to enable best practice in place branding, he will discuss place branding issues in Japan at city, region and national levels. The ICON model proposes that good practice in place branding is:

Integrated
Contextualized
Organic
New

There will be a question and answer session after the lecture.

Date & Time:
Thursday, March 14, 2019   19:30 - 21:00 (Doors open at 19:00)
Venue:
1F Parliament student lounge, Azabu Hall
Temple University, Japan Campus
2-8-12 Minami Azabu, Minato-ku, Tokyo

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Moderator:
William J. Swinton, Director of International Business Studies at Temple University Japan Campus
Registration:
Registration is encouraged (e-mail to icas@tuj.temple.edu), but not required. 登録なしでも参加できますので、直接会場へお越しください。

Note: All ICAS events are held in English, open to the public, and admission is free unless otherwise noted.

Speaker:

Keith Dinnie

Head of Discipline for Management and Marketing at the University of Dundee School of Business, Scotland

Dr. Keith Dinnie is Head of Discipline for Management and Marketing at the University of Dundee School of Business, Scotland. He is one of the world’s leading authorities on place branding. He is the author of the first textbook on nation branding, Nation Branding – Concepts, Issues, Practice, 2nd edition (Routledge, 2015) and editor of City Branding – Theory and Cases (Palgrave Macmillan, 2011). He has published in top international journals including International Marketing Review, European Journal of Marketing, Marketing Theory, Tourism Management, and Place Branding and Public Diplomacy. He is a member of Dundee City Council’s Brand Group and he is a Non-Executive Director on the Board of Visit Dundee Ltd. He has advised the United Kingdom Government’s Department of Food and Rural Affairs (Defra), the Korean Presidential Council on Nation Branding, and the Scottish Government. His books have been translated into Japanese, Chinese, Korean and Russian.