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Japan: The Super Nation Brand
- Nancy Snow (Pax Mundi Professor of Public Diplomacy, Kyoto University of Foreign Studies and Adjunct Fellow at ICAS)
Japan is the world’s third largest economy and a super nation brand. It is known best for its cuisine, hospitality, safety, popular and traditional culture and its resilience after 3/11.
Public diplomacy, otherwise known as nation branding, has never been more important in post-3/11 Japan. Japan is playing a game of catch up with its recent announcement of the Japan Brand Fund “to fund and support business activities to cultivate overseas demand for Japan’s attractive products and services that make full use of the unique characteristics of Japan’s culture and lifestyle.” Most every nation now has a public diplomacy entity to promote its unique qualities so even Cool Japan and J-Pop have a lot of global competition.
The winning bid for the 2020 Summer Olympics should put everyone on notice that nation branding is a concern for every Japanese citizen, not just government ministries or businesses pushing their products and services overseas. So how does Japan manage its national image going forward? Nancy Snow will lead an interactive discussion on Japan’s nation brand in the aftermath of 3/11 from Operation Tomodachi to No Nukes.
Pax Mundi Professor of Public Diplomacy, Kyoto University of Foreign Studies and Adjunct Fellow at ICAS
Dr. Snow is Pax Mundi Professor of Public Diplomacy at Kyoto University of Foreign Studies. She is the author/editor of ten books; her soon-to-be-released book is called Awkward Embrace: Japan’s Soft Power Hard Realities. She is also an Adjunct Fellow at the Institute of Contemporary Asian Studies (ICAS) at Temple University Japan Campus. For further information visit http://www.nancysnow.com and follow her on http://www.twitter.com/