Social & Digital Media for Travel and Tourism (One-day Seminar) (SDM101-FA)
This course has been canceled for this semester.
There is expected to be a significant increase in international travelers as major events are scheduled in Japan, including the Rugby World Cup (2019) and the Tokyo Olympics (2020). Learn how to take advantage of these unparalleled opportunities to effectively promote your business or establishment.
This one-day seminar is for marketing professionals who get tasked to handle online and digital promotions of tourism, travel and hospitality brands and services.
Whether you are working in an embassy, hotel, or travel agency, this seminar is specifically designed around relevant topics to give you an idea of what role digital and social media has in travel and tourism.
You will learn the various applications of social and digital media in planning marketing communications and monitoring consumer behavior, including topics of reputation management. This will include insights into the value chain of tourism (interest, destination research, solutions research, booking, travel and post-travel)
Join us to learn how digital and social media can be leveraged to reach your target consumers!
As founder and director of Concept Design, Ed Thompson works with multinational clients in Asia-Pacific providing strategic services covering marketing, business and partnership development with a focus on emerging digital technology.
With more than 20 years in Japan, he has built solid experience handling the varied challenges leading multicultural, cross-functional teams at all levels of global organizations, to consistently deliver positive outcomes for corporate initiatives.
He continues to assist both domestic and multi-national corporations in increasing brand awareness through the planning of effective digital and marketing strategies, customer loyalty programs, lead generation campaigns and advertising promotions.
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