Market Research Fundamentals: Focus on the Focus Group (One-day Workshop) (MAR201-SP)

Day/Time:
Saturday 10:00-16:30
Date:
2020/04/04
Hours:
6
Instructor:
Dominic Carter
Location:
Tokyo (Maps & Directions)
Fees:
¥18,299
Early-Bird ? :
¥15,554
Friend of TUJ ? :
¥16,469

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Course Details

Market research is a key business function that allows firms to learn about their buyers, uncover market opportunities, refine business plans, de-risk new initiatives and continuously maximise customer value. Yet, for many people in business, this is an area that is neglected because of a perceived lack of resources or specialised skill. This interactive workshop will begin with an overview of the main methodologies used in market research and their business applications. These include desk research, cultural analysis, qualitative research and quantitative research. Real life examples of market research in action will bring the methodological concepts to life. Further, participants will have an opportunity to get hands-on experience in designing and running their own focus group. The skills learned will be immediately applicable in real-life business situations. This full-day introduction to cost-effective market research methods that can be put in place by anyone, immediately.

Instructor

Dominic Carter

Dominic Carter is a working market research practitioner and entrepreneur with over 25 years experience (20 of those in Japan). He is the representative director and CEO of the Carter Group, which includes market research firm CarterJRMN. His education and early career was spent in Australia, and he has lived and worked in Japan since 1999. Dominic has extensive experience in cultural marketing adaptation, communications testing, brand development, brand tracking and consumer research. He also lectures for the Japan Market Expansion Competition in the areas of marketing and marketing research.

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About Early-Bird Discount Price

Fees for people who register between November 14 and December 16, 2019 and make full payment by December 16, 2019, are shown in the "Early-Bird" column below.

About Friend of TUJ Discount Price

Fees for employees of member companies/organizations enrolled in the "Friend of TUJ" Discount Program are shown in the "Friend of TUJ Price" column below. To become a member, please see the "Friend of TUJ Discount" page for the procedure.