Branding and Identity Design (One-day Workshop) (BID101-SP)

Saturday 10:00-16:30
Ian Lynam
Tokyo (Maps & Directions)
Language of
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Course Details

This workshop will survey the nuances and possibilities of branding, including graphic design, typography and technology and how branding has become an important form of communication not only for companies but in multiple aspects of our lives.

We will start by looking at examples of branding from the past and present, from notable pioneers of the 20th century through to today's leaders in the industry and the ways that branding both reflects and shapes our society.

What is the future of branding? Looking into the future, we will produce a concept design for a brand of our own.


Ian Lynam

Ian Lynam is an art director and writer living in Tokyo. He runs a multidisciplinary design studio that focuses on pan-cultural identity design, motion graphics, editorial design, and apparel graphics. He is a graduate of Portland State University (B.S., Graphic Design) and California Institute of the Arts (M.F.A. Graphic Design). His most recent book is Parallel Strokes, an inquiry into the crossroads of graffiti and type design. He writes for Idea Magazine, Font Magazine and is a co-founder of and design editor for the Japanese cultural journal Neojaponisme.

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About Early-Bird Discount Price

Fees for people who register between November 15 and December 17, 2018 and make full payment by December 17, 2018, are shown in the "Early-Bird" column below.

About Friend of TUJ Discount Price

Fees for employees of member companies/organizations enrolled in the "Friend of TUJ" Discount Program are shown in the "Friend of TUJ Price" column below. To become a member, please see the "Friend of TUJ Discount" page for the procedure.