Writing Engaging Content: Strategies and Tactics (8 Weeks) (MFW101)
- Thursday 19:10-21:30
- Students interested in this course are asked to submit a writing sample to the TUJ Continuing Education Program office via email@example.com. The writing sample should be about 300 words in length and of relevance to the particular course. After receiving and reviewing the writing sample, program staff will confirm your eligibility for the course or suggest other courses that might better suit your needs.
- Tokyo (Maps & Directions)
- Language of
In school we are often trained in writing reports or essays, but often we aren't trained how to write effective and engaging content for public consumption. Mediums such as websites and blogs, newsletters, magazines, newspapers and trade publications offer opportunities to engage with diverse stakeholders on important topics, but it is important to produce lively, readable and informative content that both captures and holds their attention. In addition to writing, this workshop-style course covers fundamentals skills such as researching organizing material, finding publications, and reaching audiences. Participants will share story ideas and practice writing, with emphasis on effectively communicating tales of personal and human interest, experience and expertise. Related practical knowledge, including how to find sources and conduct interviews, properly research and revise drafts, and pitch ideas to editors, will be an integral part of the course. Professional advice will also be given on matters of journalistic ethics, such as plagiarism, copyright and sourcing. This course is ideal for anyone who finds themselves or aspires to writing for external audiences.
This course applies to the following certificate(s):
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Fees for people who register between March 15 and April 12, 2021 and make full payment by April 12, 2021, are shown in the "Early-Bird" column below.
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