Social Media Strategies (8 Weeks) (SMS101)

Monday 19:10-21:30
Tokyo (Maps & Directions)
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Course Details

Social media has transformed the way brands engage with their audience. However, many corporations are still at a loss of how to leverage this rapidly changing landscape.
This course will teach students how to systematically approach the development and management of social media content based on the principles and methodologies of Content Marketing and Inbound Marketing. The course will be conducted as a participatory workshop with in-class assignments, lectures, discussions, the introduction of case studies, and live demonstrations of social media platforms and tools.
At the end of the course students will gain the fundamental knowledge and skills required to manage the development and execution of fully integrated social media strategies in a professional environment.

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Fees for people who register between November 14 and December 16, 2019 and make full payment by December 16, 2019, are shown in the "Early-Bird" column below.

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