Integrated Marketing Communications (8 Weeks) (PRE101)

Day/Time:
Wednesday 19:10-21:30
Start Date:
2021/05/26
Hours:
20
Instructor:
Anthony Blick
Location:
Tokyo (Maps & Directions)
Language of
Instruction:
English
Fees:
¥59,999

This course is not offered this semester. Request to be notified for future availability.

Request Notification

Course Details

This course focuses on the output side of the corporation, what it produces in goods and/or services and how it generates demand for these. This includes product publicity, marketing-focused media relations, consumer events, product launches, promotions, exhibitions and how these build brand.

Instructor

Anthony Blick

Mr. Blick has over 20 years of experience as a marketing & PR professional, consultant, corporate trainer and educator in numerous multi-cultural environments across a wide range of industries with some of the top brands in the world from consumer goods, finance and banking, automotive, transportation, and technology. Mr. Blick is currently an executive with Weber Shandwick, a leading global PR agency, in the Tokyo office and oversees client services, strategic counsel and planning, and business development while leading and developing account teams. Prior to joining Weber Shandwick he worked at a domestic agency and another international firm, and has nearly 15 years of total professional experience in Japan.
br />Mr. Blick has taught marketing to professionals in continuing studies for the past three years and has been a guest lecturer for Temple University Japan's undergraduate program, Sophia University, International University of Japan (IUJ) MBA, Aoyama Gakuin MBA, EFAP, and is a frequent speaker at local professional events. He holds a Bachelor of Science in Business and Political Science from the University of Kansas.

Certificate Programs

This course applies to the following certificate(s):

Look for Similar Courses by Categories

About Early-Bird Discount Price

Fees for people who register between March 15 and April 12, 2021 and make full payment by April 12, 2021, are shown in the "Early-Bird" column below.

About Friend of TUJ Discount Price

Fees for employees of member companies/organizations enrolled in the "Friend of TUJ" Discount Program are shown in the "Friend of TUJ Price" column below. To become a member, please see the "Friend of TUJ Discount" page for the procedure.