PR and Media Relations (8 Weeks) (MER101)

Day/Time:
Monday 19:10-21:30
Hours:
20
Location:
Tokyo (Maps & Directions)
Language of
Instruction:
English
Fees:
¥58,500

This course is not offered this semester. Request to be notified for future availability.

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Course Details

The practice and role of public relations has changed rapidly over the past decades, especially since the birth of the digital age. This course will begin with an overview of how public relations and earned media fit into modern marketing strategy as well as the importance and current best practices of media relations to influence the press to affect public perceptions of corporations, brands, and individuals. General key topics will include marketing communications, corporate communications, and crisis communications for both traditional and social media along with practical, "hands-on" tactics such as issuing press releases, press conferences, one-on-one interviews, and online engagement. The course will include interactive lectures, real world case studies, and in-class discussions of current topics and issues related to PR and media relations.

Certificate Programs

This course applies to the following certificate(s):

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Fees for people who register between July 16 and August 19, 2019 and make full payment by August 19, 2019, are shown in the "Early-Bird" column below.

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