Marketing Principles (MAR101)

Tuesday 19:40-21:30
Tokyo (Maps & Directions)
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This course is not offered this semester. Request to be notified for future availability.

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Course Details

Marketing plays a critical role because it stands between the market and a business's various operations. In other words, marketing enables key activities: to name a few, identifying market needs, setting product development directions, managing information flow from/to the market, and shaping selling strategies. By the end of this course, participants will be familiar with basic marketing principles; and will become able to apply them in the real world. This course is not just for those who are relatively new to marketing but those who want to make sure that their knowledge is up-to-date and comprehensive.

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Certificate Programs

This course applies to the following certificate(s):

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Fees for people who register between November 15 and December 17, 2018 and make full payment by December 17, 2018, are shown in the "Early-Bird" column below.

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