Principles of Marketing Automation (8 Weeks) (MAA101)
This course has been canceled for this semester.
It has never been more important for modern businesses to develop long-term relationships with their customers. Implementation of effective marketing automation can be the key to creating actionable lead generation and the number of businesses increasingly interested in these techniques is rapidly growing.
Particularly with digital marketing, it's important to combine Content, Timing and Channel considerations to create quality campaign plans that can be consistently delivered. The process of enabling creation of these scenarios through marketing automation is one of the keys to improving business performance.
In this course participants will learn how to apply marketing automation case studies and increase insight relevant to their business. In addition, understanding how to establish and realize a customers Life Time Value (LTV) will be an important component of the course content.
As founder and director of Concept Design, Ed Thompson works with multinational clients in Asia-Pacific providing strategic services covering marketing, business and partnership development with a focus on emerging digital technology.
With more than 20 years in Japan, he has built solid experience handling the varied challenges leading multicultural, cross-functional teams at all levels of global organizations, to consistently deliver positive outcomes for corporate initiatives.
He continues to assist both domestic and multi-national corporations in increasing brand awareness through the planning of effective digital and marketing strategies, customer loyalty programs, lead generation campaigns and advertising promotions.
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