Corporate Communications (8 Weeks) (COM101)
This course has been canceled for this semester.
A survey course focusing on how a corporation's executive decisions and strategies are communicated to stakeholders, including employees, business partners, investors, and news media. Additional emphasis is given to how to strategically approach issues and crisis communications.
This course will run on the following 8 Tuesdays in Summer 2019: 5/22, 5/29, 6/5, 6/12, 6/19, 7/17, 7/24, and 7/31.
As founder and director of Concept Design, Ed Thompson works with multinational clients in Asia-Pacific providing strategic services covering marketing, business and partnership development with a focus on emerging digital technology.
With more than 20 years in Japan, he has built solid experience handling the varied challenges leading multicultural, cross-functional teams at all levels of global organizations, to consistently deliver positive outcomes for corporate initiatives.
He continues to assist both domestic and multi-national corporations in increasing brand awareness through the planning of effective digital and marketing strategies, customer loyalty programs, lead generation campaigns and advertising promotions.
Course(s) Taught By The Same Instructor:
This course applies to the following certificate(s):
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