Product Management (BUS202)
This course focuses on the core work of product management - as practiced by West Coast US and worldwide technology companies - to drive innovation, customer delight, and competitive advantage. The course will cover the best practices of product management, including:
1.The strategic role of product management
2.Gaining a deep, intuitive understanding of customers and their needs
3.Developing innovative new products through an iterative, experimental process, with frequent product concept testing and refinement
4.Supporting sales and marketing teams to find growth and market success
This course has been designed for product managers looking to enhance and deepen their skills, professionals interested in becoming product managers, and business managers who want to better understand the work of product management. Participants should walk away with a deeper understanding of the best practices of product management in order to drive innovation and growth for their own companies.
Todd Birzer has more than 25 years of experience as a product manager and product management leader at Silicon Valley and West Coast US companies. Todd is the author of Becoming a More Strategic Product Manager, and has an MBA from Wharton at the University of Pennsylvania.
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