Business Strategy (8 Weeks) (BST101)
- Thursday 19:10-21:30
- A basic understanding of business principles.
- Tokyo (Maps & Directions)
- Language of
"If you don't know where you're going, any road will take you there." (Lewis Carroll)
Corporations need well-thought out strategies or they will inevitably become lost souls in the marketplace instead of being the leaders who form it. Strategic thinking involves a comprehensive analysis of a business in relation to its industry, its competitors, and the business environment in both the short and the long term. This course is intended to expose students to how a company: sets its direction, decides on which business activities to pursue, and establishes and defends its position amidst the competition. Participants will be introduced to concepts, frameworks, and analytical methods that will help them develop an understanding of how strategies are formed and managed, as well as how a company might establish and sustain a competitive advantage.
This course applies to the following certificate(s):
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