Business Strategy (8 Weeks) (Online) (BST101)
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- Wednesday 19:10-21:30
- Start Date:
- Paul Kates
- A basic understanding of business principles.
- Language of
Strategy is often what sets apart leaders who help define the market and those who simply survive within the market. Strategic thinking involves a comprehensive analysis of a business in relation to its industry, its competitors, and the business environment in both the short and the long term. This course helps participants explore how effective organizations set direction, decide which activities to pursue, and establish and defend their competitive position. Concepts, frameworks, and analytical methods are used to develop an understanding of strategy formation and management, as well as establishing and sustaining competitive advantage. Those involved in setting a strategic direction for their organization or department would benefit from this course.
Originally from Toronto (Canada), Paul has over 20 years of diverse professional experience. After the completion of his MBA from the Schulich School of Business at York University, he began his career in the Entrepreneurial Services Practice of Ernst & Young, providing accounting, auditing, and consulting services to a wide variety of businesses. He then moved on to management positions for companies operating in both the consumer goods and hospitality sectors, including a Fortune 500 company, where he was engaged primarily in marketing, sales, customer service, and merchandising activities.
Paul arrived in Tokyo in 2006 and has spent the majority of his time here as a University Instructor and Corporate Trainer. In addition to teaching an assortment of business courses and workshops at TUJ (in both the Continuing Education and Corporate Education departments), he is a member of the faculty group at the Globis Graduate School of Business Management, where he teaches Marketing and Strategy in their MBA Program.
Most students describe Paul as a professional and approachable instructor who challenges them to think while providing the appropriate level of support and encouragement required to develop their own understanding of not only key concepts but practical applications as well.
See his interview here.
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