Brands and Branding (8 Weeks) (BRB101)

Day/Time:
Tuesday 19:10-21:30
Hours:
20
Location:
Tokyo (Maps & Directions)
Language of
Instruction:
English
Fees:
¥59,999

This course is not offered this semester. Request to be notified for future availability.

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Course Details

A strong brand is an important component in achieving increased sales. Often organizations focus on marketing and communications techniques without paying enough attention to their "brand", which can lead to a weaker return on investment than expected. This comprehensive introductory course looks at the key components that help define a brand, and helps identify why having a strong brand matters. It is designed to provide a solid understanding of brands and the communications strategies through which successful brands are built and managed. The first part of the course considers key brand concepts, such as brand identity and the impact of brands on consumer behavior. The second part covers the core techniques of brand building and management, including product and logo design, advertising and communications techniques, and more. Drawing on myriad real world examples from leading industry professionals, the course examines the brand building roles of advertising, public relations and Internet communications, as well as the critical importance of brand culture.

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Certificate Programs

This course applies to the following certificate(s):

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About Early-Bird Discount Price

Fees for people who register between March 15 and April 12, 2021 and make full payment by April 12, 2021, are shown in the "Early-Bird" column below.

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Fees for employees of member companies/organizations enrolled in the "Friend of TUJ" Discount Program are shown in the "Friend of TUJ Price" column below. To become a member, please see the "Friend of TUJ Discount" page for the procedure.