Branding and Identity Design (8 Weeks) (BID101)

Wednesday 19:10-21:30
Start Date:
Tim Thornton
Tokyo (Maps & Directions)
Language of
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Course Details

This class will explore the nuances of branding identity and how businesses large and small create effective communication systems. We will review landmarks in the history of corporate identity through to the multifarious aspects of contemporary design, and consider the wide impact that branding has on our lives today. A major component of the class will involve the production of your own identity design system. Working on a series of identity design projects starting with a brand concept, including logo and word mark design, we will investigate the creative processes and decisions involved in making a brand.

Special Note:

This class is a hybrid studio class involving lectures and in-class work.


Tim Thornton

Tim holds a MFA in Printmaking & Media, Slade School of Fine Art, University College, London and a BA Hons in Painting from Kingston University. He has also worked at Alsop Architects for 12 years initializing designs for a variety of architectural, master-planning and visioning projects. He continues collaborations with designers working on projects and workshops in Japan and overseas. Using concept sketches, painting, 3d cad, model making and film, Tim has produced projects ranging from architectural design to publications, websites, exhibition and interior design, branding and identity.

Certificate Programs

This course applies to the following certificate(s):

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About Early-Bird Discount Price

Fees for people who register between March 18 and April 18, 2019 and make full payment by April 18, 2019, are shown in the "Early-Bird" column below.

About Friend of TUJ Discount Price

Fees for employees of member companies/organizations enrolled in the "Friend of TUJ" Discount Program are shown in the "Friend of TUJ Price" column below. To become a member, please see the "Friend of TUJ Discount" page for the procedure.