Contemporary Advertising (8 Weeks) (ADV101)
- Monday 19:10-21:30
- Tokyo (Maps & Directions)
- Language of
In today's global marketplace, an organization's success will depend a great measure on its ability to create effective advertising and promotional messages. The course examines the evolution of advertising and its role in today's world and the process of creating effective advertising strategies and campaigns with the use of Integrated Marketing Communications tools. Beginning with the foundations of advertising, the course will use an integrated approach to move through segmenting and researching your market, planning an advertising strategy, utilizing available tools, ad production, and strategy execution. Anyone with a need to better advertise their product or service, or those simply interested in how the world of advertising around us works would benefit from this course.
This course applies to the following certificate(s):
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