Certificate in Strategic Internet Communications
Create the ultimate Internet presence for competitive advantage in your industry. This certificate program is ideal not only for planning staff and business executives looking to expand their existing marketing experience, but also for creators and designers looking to add insights on marketing strategy and project management to their current experience.
Courses will cover the diverse topics of digital marketing, including application of corporate strategy, utilization of online blogs and communities for effective viral marketing, emerging trends in social media, web analytics and search engine optimization (SEO).
For those that wish to focus their Strategic Internet Communications skills in a specific field, we offer two path specific variations on the standard certificate described.
1. Strategic Internet Communications: Creative Path Certificate
Four core courses and any two electives from BID101, IMA101, WPD101, and WPD201.
2. Strategic Internet Communications: Professional Path Certificate
Four core courses and any two electives from ADV101, SMS101, BRB101, and PRE101.
10 CEUs (Three core courses and two electives from below)
Note: Courses with the same course number suffixed with a dash and semester/course code are identical. (E.g. REI102-FA and REI102-SP, and IBP101 and IBP101-S are identical.) More than one of these courses may not be used toward a certificate.