Strategic Organizational Communications

Strategic Organizational Communications 1111 (formerly 0065): Public Speaking
3 credit hours (non-CLA)

Notes: Students currently taking English 0040/0711 may not register for this course

Students prepare, present, and evaluate speeches to inform and persuade on significant topics of public concern. Students learn principles of public speaking and critical thinking: those concerned with the discovery and evaluation of arguments and evidence, organization, style, audience analysis and adaptation, speech composition, and presentation skills. Note, formerly Speech Communication 0065.

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Strategic Organizational Communications 2440 (formerly 0139): Special Topics Public Relations
3 credit hours (non-CLA)

This course focuses on subject matter not covered by regular departmental courses. Courses are sometimes taught by distinguished professionals or visiting faculty. Topics announced in advance.

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Strategic Organizational Communications 2551 (formerly 0220): Media Information Gathering and Evaluation
3 credit hours (non-CLA)

Prerequisite: Jour 1111/JPRA C055, Jour 1101/JPRA 0051, Jour 1112/JPRA 0150 and one other Journalism/JPRA course

Basic course in applied research for planning and evaluating communication campaigns. Required for the public relations sequence; recommended for the advertising sequence. Note, this was formerly JPRA 0220.

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Strategic Organizational Communications 2552 (formerly 0221): Introduction to Public Relations
3 credit hours (non-CLA)

Prerequisite: Jour 1111/JPRA C055, Jour 1101/JPRA 0051, and Jour 1112/JPRA 0150, or permission of instructor

Overview of public relations careers, skills and responsibilities. Intended for both those who are considering a public relations career and those planning to enter any field that deals with the public. Note, this was formerly JPRA 0221.

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Strategic Organizational Communications 3543 (formerly 0223): Fundamentals of Public Relations Writing
3 credit hours (non-CLA)

Prerequisite: Jour 1111/JPRA C055, Jour 1101/JPRA 0051, Jour 1112/JPRA 0150, and Jour/JPRA 0221, or permission of instructor

Preparation of public relations materials such as news releases, letters, memos, and other external and internal communications. Note, this was formerly JPRA 0223.

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Strategic Organizational Communications 4859 (formerly 0324): Public Relations Management and Case Problems
3 credit hours (non-CLA)

Prerequisite: Jour 1111/JPRA C055, Jour 1101/JPRA 0051, Jour 1112/JPRA 0150, JPRA Jour/0221, Jour/JPRA 0223, and Jour W323, or permission of instructor

Public relations management principles. Study of current trends in public relations. Development of case studies and proposals for a variety of public relations audiences, including investors, employees, the community, government, and consumers. Note, this was formerly JPRA 0324.

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