ICJS Event: Business Economics Seminar - Florian Kohlbacher "Japan's Silver Market"

Date
Wednesday, September 24, 2008
Time
7:00 p.m. (talk will start at 7:30 p.m.)
Venue
Temple University, Japan Campus, Azabu Hall 213 (Access)
Admission
Open to general public. You can purchase a bento and drinks at the convenience store next to the university.
RSVP
Registration closed

About the Event

Aging and shrinking populations presents a major challenge to companies. One key implication of this demographic shift is the growth of the "silver market," the market segment defined as those aged 50 and older. Increasing in number and in their share of the total population, while at the same time relatively well-off, these consumers are attractive and promising, although still underdeveloped in terms of product and service offerings. Japan is the country most severely affected by the demographic shift and it is the most advanced in terms of product development and innovation with these customers. Japanese companies were among the first to react to this challenge and are constantly coming up with product and service innovations. Nevertheless, they have only touched the tip of the iceberg in terms of the huge market potential. This presentation will provide an overview and evaluation of the Silver Market phenomenon and the opportunities its offers to corporations.


About Dr. Florian Kohlbacher

Florian Kohlbacher is a part-time lecturer at Temple University Japan, a Research Fellow at the German Institute for Japanese Studies (DIJ) Tokyo. He is also an Adjunct Research Fellow at the Institute for Technology and Innovation Management at Hamburg University of Technology, a Fellow of the World Demographic Association and an Honorary Member of the International Mature Marketing Network. Florian holds a Master's degree and a Doctorate from Vienna University and he is the author of "International Marketing in the Network Economy: A Knowledge-based Approach", Palgrave Macmillan 2007 and co-editor - with Cornelius Herstatt - of "The Silver Market Phenomenon: Business Opportunities in an Era of Demographic Change", Springer, September 2008. (Click here to learn more about Florian Kohlbacher)

Latest publication: The Silver Market Phenomenon: Business Opportunities in an Era of Demographic Change Kohlbacher, Florian; Herstatt, Cornelius (Eds.) 2008. (Click here for more information about this publication)

Note: The German Institute for Japanese Studies Tokyo (DIJ) is co-organizing a symposium "The Silver Market Phenomenon: Business Opportunities and Responsibilities in the Ageing Society" at the UN Tokyo on October 3 and 4, 2008. Click here for more information about this event.


About ICJS

The Institute of Contemporary Japanese Studies (ICJS) is an organization dedicated to fostering study and research on various topics related to contemporary Japan and Asia.

About ICJS

The ICJS is an organization dedicated to fostering study and research on various topics related to contemporary Japan and Asia.