ICJS Book Event: Keith Dinnie "Nation Branding"

Date
Wednesday, February 27, 2008
Time
7:00 p.m. (talk will start at 7:30 p.m.)
Venue
Temple University, Japan Campus, Azabu Hall 213 (Access)
Admission
Open to general public. You may purchase a dinner box (bento) at the convenience store next to the school building.
Seating is limited. RSVP recommended.
RSVP
Registration closed

About the Event

Keith Dinnie will give a book talk at TUJ on Nation Branding, looking in particular at the recent nation branding activities of Japan, China, and Korea. The lecture will last for around 30 minutes and will be followed by a Q&A session.

Dr. Keith Dinnie has recently joined TUJ as Associate Professor of Business. He is an expert on the emerging field of nation branding, with a particular focus on four key areas: export promotion, inward investment, tourism, and public diplomacy. He is the author of the world's first academic text book on nation branding, 'Nation Branding - Concepts, Issues, Practice', published 2008 by Elsevier Butterworth-Heinemann. He has delivered seminars, conference speeches and lectures in the UK, Germany, Iceland, Greece, China, and Japan. (For more information on Keith, please visit http://www.brandhorizons.com)


About ICJS

The Institute of Contemporary Japanese Studies (ICJS) is an organization dedicated to fostering study and research on various topics related to contemporary Japan and Asia.

About ICJS

The ICJS is an organization dedicated to fostering study and research on various topics related to contemporary Japan and Asia.