ICJS Book Event: Sasha Issenberg "The Sushi Economy"

Friday, June 1, 2007
6:30 p.m. (talk will start at 7 p.m.)
Temple University, Japan Campus
Azabu Hall Room 206 (Access)
Open to general public.
Food will be available for ¥2,500 (¥1,000 for students with ID).
Registration closed

Temple University's ICJS is happy to invite you to a book event featuring Sasha Issenberg's The Sushi Economy: Globalization and the Making of a Modern Delicacy.

One generation ago, sushi's narrow reach ensured that sports fishermen who caught tuna in most of the world sold the meat for pennies as cat food. Today, the fatty cuts of tuna known as toro are among the planet's most coveted luxury foods. Sasha Issenberg traces sushi's historical journey from Japanese street snack to global delicacy.

Few businesses reveal the complex dynamics of globalization as acutely as the tuna's journey from the sea to the sushi bar. Issenberg follows the fish through the stalls of Tokyo's massive Tsukiji market. He goes behind the sushi bar with the chef Nobu Matsuhisa, whose distinctive travels helped to define the flavors of global sushi cuisine. Along the way, Issenberg delves into the complex economics of the fish trade, following the ups and downs of the hunt for bluefin off New England, the tuna cowboys on the southern coast of Australia who invented the art of tuna ranching, and the mysterious underworld of pirates, smugglers, and the tuna black market.

About Sasha Issenberg

Sasha Issenberg has written about business, politics, and culture for "Slate," "The Washington Monthly," "Inc.," and "The Boston Globe." He has been a writer at "Philadelphia" and a contributing editor at "George." He lives in Philadelphia.