Certificate in Strategic Internet Communications

Create the ultimate Internet presence for competitive advantage in your industry. This certificate program is ideal not only for planning staff and business executives looking to expand their existing marketing experience, but also for creators and designers looking to add insights on marketing strategy and project management to their current experience.

Courses will cover the diverse topics of digital marketing, including application of corporate strategy, utilization of online blogs and communities for effective viral marketing, emerging trends in social media, web analytics and search engine optimization (SEO).

Core Course(s)

• Introduction to Project Management (BPM101)
• Principles of Business Management (BUS101)
• Internet Communication for Branding & Communications (8 Weeks) (ICO101)
• Web Site Optimization, Marketing, and Communities (WEM101)

Elective(s)

• Advertising and Promotional Strategies (8 Weeks) (ADV101)
• Branding and Identity Design (BID101)
• Brands and Branding (BRB101)
• Basics of Flash (FLA101)
• Image Making (IMA101)
• Photoshop and Illustrator Fundamentals - Introductory (PIF101)
• Public Relations 1: Marketing Communications (8 Weeks) (PRE101)
• Public Relations 2: Executive Communications (Two-day Workshop) (PRE201)
• Strategic Marketing and Planning (8 Weeks)(Formerly SRM101) (SMP101)
• Web Page Design - Introductory (WPD101)

Certificate Options:

For those that wish to focus their Strategic Internet Communications skills in a specific field, we offer two path specific variations on the standard certificate described.

1. Strategic Internet Communications: Creative Path Certificate.
   Four core courses and any two electives from BID101, FLA101, IMA101, PIF101, and WPD101.
2. Strategic Internet Communications: Professional Path Certificate.
   Four core courses and any two electives from ADV101, BRB101, PRE101, PRE201, and SMP101