ICAS video: Thinking about the Tokyo Olympics: City marketing and branding

Public lecture video by Institute of Contemporary Asian Studies (ICAS). This lecture was held on November 27, 2015. Speaker was Magdalena Florek, Adjunct Professor at Poznan University of Economics, Poland, and Nancy Snow, Pax Mundi Professor of Public Diplomacy, Kyoto University of Foreign Studies.

Event Description

In 2020 Tokyo will host the summer Olympics and Paralympics Games. This is an opportunity for the metropolis, and for Japan, itself to “brand” itself better. We will analyse these issues during a panel discussion with two experts, Professors Magdalena Florek and Nancy Snow and then open up the floor for discussions.

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