ICAS Event: JJ Aucouturier on "From Berklee to Berkeley: Music Promotion Going High-tech"

Monday, July 12, 2010
7:00 p.m. door open (7:30 p.m. start)
TUJ Mita Hall 502/503 (Access)
JJ Aucouturier
Robert Dujarric
Free. Open to general public.
RSVP is now closed


In Japan as everywhere, the music recording industry has entered a period of transition, with strongly declining sales, constrained marketing budgets and radically redefined distribution channels. The current economic landscape is such that many independent artists cannot rely on major production companies to invest in them anymore. On the other hand, their audience wants short, playful projects that require increasingly complex technology: impeccable Internet presence, iphone applications, virtual performances, augmented reality, etc. This apparent contradiction creates unexpected opportunities for business, as well as education - something we will illustrate with a recent project run by students at Temple University, Japan Campus.

About the Speaker

JJ Aucouturier is an expert on audio technologies and artificial intelligence, with a background in the music industry. He holds a MSc from King’s College in London and a PhD from University of Paris. After 6 years spent with Sony building Google-like services for music, he is now an Assistant Professor of Computer Science in Temple University, Japan Campus.

About ICAS
The Institute of Contemporary Asian Studies (ICAS) is an organization dedicated to fostering study and research on various topics related to contemporary Japan and Asia.

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