ICAS Event: Gunter Pauli on "The Blue Economy"

Monday, April 12th, 2010
6:45 p.m. — Doors open
7:00 p.m. — Mingle with drinks & snacks
7:30 p.m. — Talk starts
8:00 p.m. — Q&A
TUJ Azabu Hall 212 (Access)
Gunter Pauli
Fred Myers
Free. Open to general public.
RSVP is now closed

About the Event

Everyone has heard of Green but Blue is being introduced. Gunter Pauli, a new environmental pioneer, will discuss the Blue Economy and his vision for Tokyo at Temple University, Japan Campus on Monday, April 12th at Azabu Hall 212 from 7 p.m.

The Blue Economy is an emerging global movement dedicated to creating an ecosystem of sustainable economic possibility. In association with The Club of Rome, UNEP, and TEDxTokyo, the Blue Economy takes 100 of natures’ most inspiring innovations and develops the idea of turning previously wasted substances into profitable commodities.

The Blue Economy is different from the idea of economy of scale and different from the Green Economy because we are not required to invest more time or energy but to invest in what we already have. The idea of absolute sustainability responds to the basic needs of all by designing business models around what we already have and what we waste. Imagine taking coffee waste and producing mushrooms, converting CO2 into cash flow, or creating titanium strong metal from silk. Pulp is turned into protein, carbon dioxide into money, and fibers into precious metal.

About Gunter Pauli

Gunter established 10 companies and pioneered several innovations in media, education and manufacturing. He lived in France, Sweden, the USA and Japan and developed worldwide activities. With the support of the Japanese government, he developed at the UNU (United Nations University) in Tokyo an economic model that cascades waste and emissions, emulating how natural systems secure production and consumption. The model has been widely adopted in Japan. Based on solid scientific research, undertaken by a network of nearly 100 scientists, several pilot projects were initiated to demonstrate next to the technical viability, the business performance.

During the past five years, Gunter Pauli focused on identifying the innovations that could shift the present management model based on core business and core competence to one that introduces multiple innovations generating multiple cash flows, responding to all basic needs with what is locally available, generating jobs and building up social capital. He believes that his main contribution is to inspire entrepreneurs to take on these opportunities, and when thousands or even millions of people take the initiative changing the rules of the game, that we will witness a shift in the economic system starting from the grassroots.

"In an ecosystem, everyone is always working. No one is considered too old, everyone contributes to the best of their abilities, all the time." - Gunter Pauli

See what the buzz is about: http://blueeconomy.de

About ICAS
The Institute of Contemporary Asian Studies (ICAS) is an organization dedicated to fostering study and research on various topics related to contemporary Japan and Asia.

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