The Dynamic Evolution of Direct Marketing (One-day Workshop) (TDM101-SP)
- Sunday 10:00-16:30
- Tokyo (Maps & Directions)
In one day, we will touch on multiple disciplines that comprise Direct Marketing. Using Bob Stone's (the Father of modern Direct Marketing) book as our guide, we'll review and explain DM scope and planning, Database Impact, the importance of lists, the offer, the significance of building a relationship and the importance of valid research. We'll review marketing and media, and spend a fair amount of time focusing on the creative process and how your marketing strategy impacts it. Finally, we'll showcase marketing intelligence, modeling for better performance, DM math, testing and research. Spend the day to learn enough about direct marketing to determine if it can be used successfully in your business or if its value is high enough to spend 20 hours learning more, later this year.
This course applies to the following certificate(s):
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Fees for people who register between July 18 and August 21, 2017 and make full payment by August 21, 2017, are shown in the "Early-Bird" column below.
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