Social & Digital Media for Travel and Tourism (One-day Seminar) (SDM101-SP)
- Saturday 10:00-16:30
- Tokyo (Maps & Directions)
There is expected to be a significant increase in international travelers as major events are scheduled in Japan, including the Rugby World Cup (2019) and the Tokyo Olympics (2020). Learn how to take advantage of these unparalleled opportunities to effectively promote your business or establishment.
This one-day seminar is for marketing professionals who get tasked to handle online and digital promotions of tourism, travel and hospitality brands and services.
Whether you are working in an embassy, hotel, or travel agency, this seminar is specifically designed around relevant topics to give you an idea of what role digital and social media has in travel and tourism.
You will learn the various applications of social and digital media in planning marketing communications and monitoring consumer behavior, including topics of reputation management. This will include insights into the value chain of tourism (interest, destination research, solutions research, booking, travel and post-travel)
Join us to learn how digital and social media can be leveraged to reach your target consumers!
This course applies to the following certificate(s):
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Fees for people who register between July 18 and August 21, 2017 and make full payment by August 21, 2017, are shown in the "Early-Bird" column below.
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