Effective Marketing for Tourism (One-day Seminar) (EMT101-FA)
This course has been canceled for this semester.
This course will focus exclusively on examples and case studies relevant to governmental organizations (municipal/national-level), tourism (inbound/outbound) and hospitality (hotels/recreation/amusement).
This is a one-day seminar focused on helping you develop general marketing strategies for advertising and public relations suited for the promotion of destinations, along with the tourism and traveler experience.
Selected examples and case studies from various regions around the world will be used to showcase best practices for marketing approaches on these topics. There will be experiential exercises and projects during the course so that you can readily apply the knowledge you gain into actionable marketing plans.
Explore various marketing ideas to promote your establishment to the large number of visitors coming to Japan in 2019 (Rugby World Cup) and 2020 (Tokyo Olympics).
You should not miss this golden opportunity!
As founder and director of Concept Design, Ed Thompson works with multinational clients in Asia-Pacific providing strategic services covering marketing, business and partnership development with a focus on emerging digital technology.
With more than 20 years in Japan, he has built solid experience handling the varied challenges leading multicultural, cross-functional teams at all levels of global organizations, to consistently deliver positive outcomes for corporate initiatives.
He continues to assist both domestic and multi-national corporations in increasing brand awareness through the planning of effective digital and marketing strategies, customer loyalty programs, lead generation campaigns and advertising promotions.
Course(s) Taught By The Same Instructor:
This course applies to the following certificate(s):
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