Writing for the Communications Professional (8 Weeks) (WCP101)
- Monday 19:10-21:30
- Start Date:
- Andrew Joyce
- Students interested in taking this course are asked to submit a 300-word essay before a specified date, on why the student is interested in WCP and how they feel this course would help them in the future. (This should be sent by e-mail to email@example.com or faxed to 03-5441-9811.)
- Tokyo (Maps & Directions)
This introductory course focuses on basic writing skills related to internal and external corporate communications, including reports and memos, branding, marketing, and advertising. Assignments and exercises will be designed to improve creative writing skills and will include advertising copy, press release, and report writing exercises. After taking this course, students will have the fundamental skills for thinking critically about and executing a variety of corporate communications. Surveys of U.S. business executives consistently reveal that effective writing skills are among the most valued employee qualities. Persons who might find this course valuable include anybody with an interest in improving the clarity and power of his or her writing across a variety of professional applications.
Andrew Joyce is a Tokyo-based corporate affairs professional with more than 12 years of experience in corporate communications, government relations and journalism.
He is currently Senior Manager, Government Relations at MetLife. In this role, he represents the company to external stakeholders and develops advocacy and thought leadership strategies to support MetLife's business across 10 markets in Asia. Prior to this, Andrew was Senior Manager, Communications, at MetLife in Japan, where he led internal and external communications support for the company's CEO.
Before joining MetLife, Andrew was a journalist in London and Tokyo covering corporate, financial and political news at Bloomberg and Dow Jones/The Wall Street Journal. He won the Dow Jones Individual Achievement award in 2011 for his work covering Japan's earthquake and tsunami.
Andrew holds a BA in Philosophy from the University of Leeds and an MA in International Studies and Diplomacy from the School of Oriental and African Studies, University of London.
This course applies to the following certificate(s):
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Fees for people who register between July 18 and August 21, 2017 and make full payment by August 21, 2017, are shown in the "Early-Bird" column below.
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