Writing for the Communications Professional (8 Weeks) (WCP101)

Day/Time:
Thursday 19:10-21:30
Start Date:
2019/05/23
Hours:
20
Instructor:
Dan Sloan
Prerequisite:
Students interested in taking this course are asked to submit a 300-word essay before a specified date, on why the student is interested in WCP and how they feel this course would help them in the future. (This should be sent by e-mail to contedinfo@tuj.temple.edu or faxed to 03-5441-9811.)
Location:
Tokyo (Maps & Directions)
Language of
Instruction:
English
Fees:
¥50,000
Early-Bird ? :
¥42,500
Friend of TUJ ? :
¥45,000

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Course Details

This introductory course focuses on basic writing skills related to internal and external corporate communications, including reports and memos, branding, marketing, and advertising, as well as multimedia considerations. Assignments and exercises will be designed to improve creative writing skills and include advertising copy, press release, and report writing exercises. After taking this course, students will have fundamental skills for thinking critically about, and be able to execute a variety of corporate communications skills. Surveys of business executives consistently reveal that effective writing skills are among the most valued employee qualities, so persons who might find this course valuable include those with an interest in improving their writing clarity and power across a variety of professional applications.

Instructor

Dan Sloan

Dan Sloan has over 20 years in communications and global media experience, writing for Eurobiz magazine on topics ranging from politics to cryptocurrencies. He earlier worked as senior correspondent and bureau chief for Reuters, where his reports aired on CNN, BBC, CNBC and CCTV, and other global broadcasters. He is an author of "Playing to Wiin: Nintendo and the Video Game Industry's Greatest Comeback," a frequent public speaker and consultant, and former adjunct professor of Journalism at Komazawa University. He currently serves a Director of the Foreign Correspondents' Club of Japan and is a former president, as well as a graduate of the Columbia Graduate School of Journalism and University of Virginia.

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About Early-Bird Discount Price

Fees for people who register between March 18 and April 18, 2019 and make full payment by April 18, 2019, are shown in the "Early-Bird" column below.

About Friend of TUJ Discount Price

Fees for employees of member companies/organizations enrolled in the "Friend of TUJ" Discount Program are shown in the "Friend of TUJ Price" column below. To become a member, please see the "Friend of TUJ Discount" page for the procedure.