Social Media Strategies (8 Weeks) (SMS101)

Day/Time:
Wednesday 19:10-21:30
Hours:
20
Location:
Tokyo (Maps & Directions)
Language of
Instruction:
English
Fees:
¥58,500

This course is not offered this semester. Request to be notified for future availability.

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Course Details

Social media has transformed the way brands engage with their audience. However, many corporations are still at a loss of how to leverage this rapidly changing landscape.

This course will teach students how to systematically approach the development and management of social media content based on the principles and methodologies of Content Marketing and Inbound Marketing. The course will be conducted as a participatory workshop with in-class assignments, lectures, discussions, the introduction of case studies, and live demonstrations of social media platforms and tools.

At the end of the course students will gain the fundamental knowledge and skills required to manage the development and execution of fully integrated social media strategies in a professional environment.

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This course applies to the following certificate(s):

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About Early-Bird Discount Price

Fees for people who register between July 17 and August 20, 2018 and make full payment by August 20, 2018, are shown in the "Early-Bird" column below.

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Fees for employees of member companies/organizations enrolled in the "Friend of TUJ" Discount Program are shown in the "Friend of TUJ Price" column below. To become a member, please see the "Friend of TUJ Discount" page for the procedure.