Social Media Strategies (8 Weeks) (SMS101)
Social media has transformed the way brands engage with their audience. However, many corporations are still at a loss of how to leverage this rapidly changing landscape.
This course will teach students how to systematically approach the development and management of social media content based on the principles and methodologies of Content Marketing and Inbound Marketing. The course will be conducted as a participatory workshop with in-class assignments, lectures, discussions, the introduction of case studies, and live demonstrations of social media platforms and tools.
At the end of the course students will gain the fundamental knowledge and skills required to manage the development and execution of fully integrated social media strategies in a professional environment.
Leonard Le was born and raised in California, obtaining his B.A. in International Studies—Political Science from the University of California, San Diego and later an M.A. in International Business and Management Studies from Sophia University in Tokyo. He has lived and worked in Japan since 2006.
He has worked in communications primarily in an agency environment where he has partnered with clients to advise them on how to use digital channels to move away from simply advertising to their customers and start engaging in a dialogue with them instead. Leonard has worked at Wunderman International, a part of WPP (the world's largest advertising & public relations holding company) since 2013 as a Strategic Planner, with his main clients encompassing a variety of industries and includes airlines, automotive, health/beauty, and athletic brands.
This course applies to the following certificate(s):
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