Integrated Marketing Communications (PRE101)

Day/Time:
Monday 19:10-21:30
Hours:
20
Location:
Tokyo (Maps & Directions)
Language of
Instruction:
English
Fees:
¥58,500

This course is not offered this semester. Request to be notified for future availability.

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Course Details

This course focuses on the output side of the corporation, what it produces in goods and/or services and how it generates demand for these. This includes product publicity, marketing-focused media relations, consumer events, product launches, promotions, exhibitions and how these build brand.

Certificate Programs

This course applies to the following certificate(s):

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Fees for people who register between November 15 and December 17, 2018 and make full payment by December 17, 2018, are shown in the "Early-Bird" column below.

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