Integrated Marketing Communications (PRE101)
- Monday 19:10-21:30
- Tokyo (Maps & Directions)
- Language of
This course focuses on the output side of the corporation, what it produces in goods and/or services and how it generates demand for these. This includes product publicity, marketing-focused media relations, consumer events, product launches, promotions, exhibitions and how these build brand.
This course applies to the following certificate(s):
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