PR and Media Relations (8 Weeks) (MER101)
The practice and role of public relations has changed rapidly over the past decades, especially since the birth of the digital age. This course will begin with an overview of how public relations and earned media fit into modern marketing strategy as well as the importance and current best practices of media relations to influence the press to affect public perceptions of corporations, brands, and individuals. General key topics will include marketing communications, corporate communications, and crisis communications for both traditional and social media along with practical, "hands-on" tactics such as issuing press releases, press conferences, one-on-one interviews, and online engagement. The course will include interactive lectures, real world case studies, and in-class discussions of current topics and issues related to PR and media relations.
Mr. Blick has over 20 years of experience as a marketing & PR professional, consultant, corporate trainer and educator in numerous multi-cultural environments across a wide range of industries with some of the top brands in the world from consumer goods, finance and banking, automotive, transportation, and technology. Mr. Blick is currently an executive with Weber Shandwick, a leading global PR agency, in the Tokyo office and oversees client services, strategic counsel and planning, and business development while leading and developing account teams. Prior to joining Weber Shandwick he worked at a domestic agency and another international firm, and has nearly 15 years of total professional experience in Japan.
Mr. Blick has taught marketing to professionals in continuing studies for the past three years and has been a guest lecturer for Temple University Japan's undergraduate program, Sophia University, International University of Japan (IUJ) MBA, Aoyama Gakuin MBA, EFAP, and is a frequent speaker at local professional events. He holds a Bachelor of Science in Business and Political Science from the University of Kansas.
This course applies to the following certificate(s):
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