Marketing Principles (8 Weeks) (MAR101)

Fall 2017 Spring 2018 Summer 2018
 
Day/Time:
Saturday 15:30-17:50
Start Date:
September 30th
Hours:
20
Instructor:
Edward Thompson
Location:
Tokyo (Maps & Directions)
Fees:
¥58,500
Early-Bird ? :
¥49,725
Friend of TUJ ? :
¥52,650

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Course Details

Marketing plays a critical role because it stands between the market and a business's various operations. In other words, marketing enables key activities: to name a few, identifying market needs, setting product development directions, managing information flow from/to the market, and shaping selling strategies. By the end of this course, participants will be familiar with basic marketing principles; and will become able to apply them in the real world. This course is not just for those who are relatively new to marketing but those who want to make sure that their knowledge is up-to-date and comprehensive.

Instructor

Edward Thompson

As founder and director of Concept Design, Ed Thompson works with multinational clients in Asia-Pacific providing strategic services covering marketing, business and partnership development with a focus on emerging digital technology.



With more than 20 years in Japan, he has built solid experience handling the varied challenges leading multicultural, cross-functional teams at all levels of global organizations, to consistently deliver positive outcomes for corporate initiatives.



He continues to assist both domestic and multi-national corporations in increasing brand awareness through the planning of effective digital and marketing strategies, customer loyalty programs, lead generation campaigns and advertising promotions.

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About Early-Bird Discount Price

Fees for people who register between July 18 and August 21, 2017 and make full payment by August 21, 2017, are shown in the "Early-Bird" column below.

About Friend of TUJ Discount Price

Fees for employees of member companies/organizations enrolled in the "Friend of TUJ" Discount Program are shown in the "Friend of TUJ Price" column below. To become a member, please see the "Friend of TUJ Discount" page for the procedure.