Marketing Principles (MAR101)
- Tuesday 19:40-21:30
- Tokyo (Maps & Directions)
- Language of
Marketing plays a critical role because it stands between the market and a business's various operations. In other words, marketing enables key activities: to name a few, identifying market needs, setting product development directions, managing information flow from/to the market, and shaping selling strategies. By the end of this course, participants will be familiar with basic marketing principles; and will become able to apply them in the real world. This course is not just for those who are relatively new to marketing but those who want to make sure that their knowledge is up-to-date and comprehensive.
This course applies to the following certificate(s):
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