Principles of Marketing Automation (8 Weeks) (MAA101)
- Wednesday 19:10-21:30
- Tokyo (Maps & Directions)
- Language of
It has never been more important for modern businesses to develop long-term relationships with their customers. Implementation of effective marketing automation can be the key to creating actionable lead generation and the number of businesses increasingly interested in these techniques is rapidly growing.
Particularly with digital marketing, it's important to combine Content, Timing and Channel considerations to create quality campaign plans that can be consistently delivered. The process of enabling creation of these scenarios through marketing automation is one of the keys to improving business performance.
In this course participants will learn how to apply marketing automation case studies and increase insight relevant to their business. In addition, understanding how to establish and realize a customers Life Time Value (LTV) will be an important component of the course content.
This course applies to the following certificate(s):
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