Contemporary Advertising (ADV101)
|Fall 2017||Spring 2018||Summer 2018|
In today's global marketplace, an organization's success will depend on great measure on its ability to create effective advertising and promotional messages. The course examines the evolution of advertising and its role in today's world and the process of creating effective advertising strategies and campaigns with the use of the Integrated Marketing Communications promotional tools.
As founder and director of Concept Design, Ed Thompson works with multinational clients in Asia-Pacific providing strategic services covering marketing, business and partnership development with a focus on emerging digital technology.
With more than 20 years in Japan, he has built solid experience handling the varied challenges leading multicultural, cross-functional teams at all levels of global organizations, to consistently deliver positive outcomes for corporate initiatives.
He continues to assist both domestic and multi-national corporations in increasing brand awareness through the planning of effective digital and marketing strategies, customer loyalty programs, lead generation campaigns and advertising promotions.
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